Blogging is all about writing, right?
Well, maybe not all about writing, but writing is a pretty important part of it. So today, I want to discuss my top 15 writing tips for bloggers.
15. Blog about Things you’re Passionate
Can you make money by blogging about something you hate? Yes.
Will it be hard? Probably.
Is it advisable? Uhh… no! Duh!
A lot of people blog about things they don’t care about. They blog about things – they assume – that will make them rich. And even though this may be true, blogging about things they love can make them rich, too. The difference is they’ll enjoy the ride to success.
So blog about things you’re passionate about! Get into your magic zone!
14. Research & Outline
Before writing anything, do your research. Find facts that back up your claims, videos you can use, etc. Think and write down the questions you want to be answered in the post – the questions that someone reading this post would want to have answered by the end of the post.
Next step? Outline your posts. It may seem more work, but your posts will be better this way. Outlining your posts allows you to define all the main points, all the perspectives you want to look at a topic from and also reduces the chance you go off-topic.
Trying to “just write” may work when you have writer’s block, but in any other case, it makes your writing worse. So create the outline first, the general flow of your post, and then write the specifics, the examples, and any other parts you want to add.
13. Edit & Proofread
Never, ever forget to edit your posts. No matter how good a writer you are, you’ll always need to edit and proofread your posts. And I’d recommend you to leave a couple of days between different stages of your writing, so your mind is clearer before you edit and before you proofread your post.
By the way, when you proofread your post – if you do it yourself – it’s better to read it out loud. It’s easier to understand if something sounds off this way.
Before you proofread it, use a spell checker, like Grammarly, to fix the spelling mistakes, if nothing else.
12. Keep Your Mind Clear
Random thoughts come to you all the time; that’s natural. But a lot of times, it can also be annoying – especially when you’re trying to focus on something else. To avoid disruptions, keep a notepad around to scribble down the random thoughts coming to you during the day.
It could be a physical notepad or a digital one. For example, I usually use one of these tools to write random thoughts:
- a browser extension – Momentum
- a file on my desktop that I only write notes on it, plans, project ideas, etc.
- a planning tool – Trello
- my mobile – when I’m out, and I don’t have access to any of the previous ones.
Sooner or later, all my thoughts end up on my Trello boards. I like to keep them organised there.
11. Be Original, But Don’t Obsess
Try to be original, but don’t obsess over it.
Copying from others isn’t okay. Search engines and the people you copied will find out eventually and your rankings will drop. Plus, if you copy from others, why should visitors read your blog? They can go to the other blogs.
To succeed, you need to have your own unique voice.
Don’t obsess about it, though. Reinventing the wheel is too much. If something isn’t broken, don’t try to fix it. What you can do is find out what else you can add to it. How can you improve others’ ideas to make them better?
Don’t forget though to ALWAYS give credit to the original writers.
10. Create Your Titles Carefully
A lot of people spend hours perfecting their posts, but only a couple of minutes writing their titles. Why?
I’ve made these mistakes before and it’s indeed a mistake that a lot of bloggers do. If you’re spending time doing SEO, shouldn’t you spend some time fixing your titles? And I’m not talking about keyword-rich titles. I’m talking about titles that you’d want to click on.
Don’t forget that even though your post may be good enough for the first page of Google, the users still have the final word. And you have to give them a reason to click on your posts. Otherwise, they’ll just click on other ones.
BUT don’t clickbait! People will get disappointed and/or frustrated and they’ll leave your site in a few seconds. Nobody wins in this case.
9. Short Paragraphs
People have an incredibly short attention span – especially online. Most people won’t read your posts; they’ll just skim through them. Giving them a huge block of text to go through is just cruel to their eyes. Even to those who actually want to read your posts.
Instead, write in small paragraphs, not more than 5-6 lines. It’s easier to read one more paragraph this way.
8. Write Actionable Content
- Step-by-step Guides
- Small Tasks
- Anything else you can think of
to make your posts more actionable. Give them something they can DO, other than just reading your post. Something to apply what they’ve just learned now!
7. Write the Intro Last
It’s easier to start writing the main article than starting with the introduction, so begin with it. Start with the main points and leave the intro to do it later.
Now, I’m not saying to never start with the introduction. You may know exactly how to start your article. You may have an awesome idea about it. If so, then use it. But if you aren’t sure how to start, just skip the intro and leave it for the end.
Plus, it’s better to have your article ready before you write the introduction because you’ll know exactly what you’re introducing people to. You can write a much better introduction like this.
6. Summarise at the End
If the article is long, by the end of it, your readers won’t remember half of the post.
So go through the main points again in the conclusion. Tell them what you want them to remember from this post.
The KISS principle is one that applies to many situations. Blogging is one of them.
The acronym stands for “Keep It Simple, Stupid” and it tells us to stop overcomplicating things. The simpler something is, the better it is. So don’t use fancy words unless it’s necessary. No one wants to have to read a dictionary in order to read an article.
4. Aim for Excellence, not Perfection
All people who try to be perfect, fail eventually.
And that’s a universal truth. Because perfection doesn’t exist. No matter how well you do something, there’s always room for improvement. This is something you need to learn how to live with. Otherwise, you’ll get miserable.
Try. Try your best. But don’t get disappointed if you don’t make it. Try again. Fail again. And fail better this time. But don’t get disappointed, because you’ll still not do it perfectly.
As long as the results are excellent, perfection shouldn’t be your goal. Excellence should be.
3. Quality VS Quantity
This is a question that gets asked a lot. Is it better to write a lot or to write well? Well, there are two ways to go about this:
- First, let’s say that quality is better, okay? Well, it’s obvious why, right? The best an article is, the easiest will rank on the first page, the more people will like it, share it, etc.
- Second, let’s say that quantity is better, okay? Well, it’s obvious why, right? The more articles you have, the more often you write, the easiest you’ll get ranked on the first page, the more people will read your posts.
The best way is to follow the middle way. A little of both. So try to write as much as you can and consistently – this is more important than you can imagine. But also try to write really good blog posts. Quality is very important. After all, would you prefer to read one great post or 10 mediocre ones?
But don’t obsess over quality. Remember that we strive for excellence, not perfection.
2. Write your Posts in Batches
When you write, you need to spend time getting into the mood, removing distractions and focusing on writing. So why don’t you take advantage of this effort and write more than one post? Jumping from task to task takes time and energy in order to focus on the new task.
When you write a new post, you need to:
- Find the topic.
- Outline the post.
- Write the first draft.
- Edit the post.
- SEO the post.
- Add links, images, videos, etc.
- Publish and do off-page SEO, promote on social media, etc.
These are a lot of different tasks. Jumping from one to another will take more time than doing them for a few posts all at once. So next time, try to batch 3 articles and go through the process for all of them (find 3 topics, research for all 3 of them, etc.) and see how it goes. You may get surprised by the results.
1. Write, write, write
Practice makes perfect, so the more you write, the better you get at it. And here a few things you can do to write more:
- Keep a Journal: It has a lot of benefits and one of these is improving your writing skills.
- Writing Exercises: I found a few on Reedsy and I loved them. Check them out and leave us your results below!
- Write Fanfiction or Short Stories: I’m sure you have a lot of ideas about stories or even books you’d like to write. Well, start them.
Don’t worry! I’m not asking you to publish them. Just write them!
When you go through your first writing exercise, leave it below. We’d love to read it! Also, let me know what you think about my tips and of course, tell me what else I forgot. I’m sure there are many more tips you have, so leave them below, too!
If you have any questions, I’d be happy to answer! Any suggestions are always welcome, so tell me about topics you’d like me to write. And if you liked this, check out some productivity tips for bloggers. I bet you’ll find them useful!
See you next time!