Mistakes are part of the learning process. As failure is part of succeeding. But still, you can avoid some of them and make your life easier. Don’t worry; you’ll still make plenty of mistakes on your own.
But for now, let’s check out 14 blogging mistakes to avoid.
14. Not Sharing the Love
A lot of bloggers are afraid to link to other sites because they’re afraid they’ll lose traffic. Especially if the other sites are bigger and more popular.
Even if this contains a drop of truth, what you’ll lose in traffic, you’ll earn it in reputation. Because next time, when people search for something, they’ll remember that you helped them by showing them some great resources.
A great book that can help you change your mindset on this is “The Go-Giver“. I’ve read it recently and I loved it. Here is an overview:
13. Writing the Wrong Way
Writing mistakes had to be on the list, right?
Quality vs Quantity
Quality and quantity matter in blogging. You won’t get ranked easily with 2 awesome blog posts, but neither with 200 so-and-so posts.
Aim for quality first, and the quality will come sooner or later. Because if you aim at quantity first, then you’ll have to go back and fix all your posts again to get the quality. And this is a very time-consuming task (speaking from experience).
Now, of course, you may go back at some point to fix some old articles and that’s fine. After all, you’ll keep getting better at blogging and this will make you cringe at your old posts… #truthbetold
Lack of Originality
You keep writing the same old things you find online. This may seem easier at first and it may take you less time, but it’s also very non-original. Everyone does it.
Even though it’s okay to check out other blogs to find ideas, it’s not advisable to just write the same things without trying to add some of your thoughts on it. You need to make your posts unique in your own way and your readers will love them for what they are.
Lack of Consistency
Write consistently and on a schedule you can follow for a long time. Publishing 10 posts today and not even one for the next month isn’t recommended. Posting once a week is way better.
12. Not Enough Action
You may describe a problem or a situation perfectly, but you’re not helpful enough.
You don’t give actionable steps to your readers to solve their problem. So next time you talk to them about something, either tell them the exact steps they can follow to achieve this or provide a link with the steps.
11. Trying to Write the Perfect Post
Perfection doesn’t exist. Sorry.
That’s why trying to write a perfect post is pointless. It can’t happen. So how about you stop worrying about writing a perfect post and just write a good one? After all, done is better than perfect.
10. Not Spending Enough Time to Write a Good Title
The title is the part of the post that gets read the most. Why? Because a lot of people won’t click on your post. So they only get exposed to the title.
By writing an awesome title, your post has a higher chance of people reading it. Don’t rush through it. Take the time to find some catchy blog post titles and choose the best of them.
9. Unrealistic Expectations
Setting expectations too high is what leads you to disappointment. Because, if the expectations are unrealistic, there’s not a chance you can reach them. And you’ll believe you failed, even though you didn’t. All you did was setting the bar too high.
Trying to shoot for the moon isn’t bad, but if landing among the stars isn’t good enough for you, there’s a problem. Don’t get disappointed and don’t give up. Use the frustration as motivation to try harder and harder until you make it.
Goals where you may set the bar too high:
- Publishing Schedule
- Positive Feedback
8. SEO Issues
SEO is significant for ranking highly on search engines. It stands for Search Engine Optimisation and it’s exactly what the name implies. You’re optimising your post for the search engines. But there are a few mistakes you may make:
Neglecting SEO and believing that’s okay is a wrong approach. It’ll take long enough for people to find your blog even if you do SEO. Without it, it’ll take even longer. You should optimise ALL your posts for SEO.
Writing Only for SEO
Going extreme and writing only for search engines is equally wrong – if not worse. Never forget that people who come to your blog are exactly that… people, not search engines.
Not checking out your site speed is almost a sin these days. A sin that search engines won’t forgive since website speed is a critical ranking factor. Therefore, make sure that your site is fast; otherwise, improve your site speed as soon as possible.
7. Using Only Text
There are so many ways to get a message across, why limit yourself only to text?
All these are ways you can use to enrich your posts and make them more interesting. So use them!
6. Giving up too Soon
I say this probably every 3 posts I write, but yep, I’ll repeat it. Being successful at blogging takes time! And I’m not talking about weeks, usually not even months. I’m talking about years.
Is it worth it? Yes!
Can everyone do it? No. Not a lot of people can do it for so long and still have the will to keep going, even though they don’t see any results.
But it’s your choice to keep going and work on it until you succeed or give up half way and be among the ones who gave up.
5. Not Believing in You
There are two main reasons people give up. The first is the one I just talked about; because they can’t wait long enough. The second is that they don’t believe enough in themselves.
“Doubt kills more Dreams than Failure ever will”
Doubting yourself will lead you nowhere. Because no matter how good you are, if you don’t believe you can do it, you probably won’t.
The Rest of the World
Believing in you will be harder if your friends and/or family are opposite to this. No matter how much you want to believe in what you do, it’s difficult if everyone tells you to give up. This wonderful video helps me a lot with this:
Comparing yourself with other bloggers that are on the top of their career and have done this for 5-15 years is irrational. You don’t have the experience or the time needed to be where they are.
So instead of comparing yourself to them, get inspired by them. You may not be where they are, but they were once where you are. And look where they are now! If they can do it, why can’t you?
4. Hard-to-Read Text
Make sure that your text is ridiculously easy to read. People who don’t know your site, they won’t bother trying to read the text if they need to try hard to do so.
Decorative or Too Small Fonts
If the font is too small or too curly, people won’t waste their time trying to figure out what it says; they’ll just go to a different site.
Too Many Colours or Not Enough Contrast
Even if the font is large enough, there also has to be enough contrast with the background. The most common – and recommended – combination is black(-ish) font on a white(-ish) background.
Too Many Distractions
Do you like distractions? I guess not. So I hope you get why your visitors don’t want them either. Most don’t have a problem with you monetising your site, but if they try to read the text and they see that:
- the text is squished on one side because you have the right side full of ads
- there are ads every two paragraphs
- there are pop-ups the minute they get on the site and on every new page they open
- some banners change colour, swirl, or do anything else to draw attention
then they’ll leave. It’s just annoying. I leave these sites, too.
3. Not Promoting
Writing a post is only half the job. Promoting is the other half. Not promoting enough your posts or not doing it consistently is sloppy work. If you have written a good post, why not share it with more people?
And you don’t have to share only the new posts. Share old posts, too. Especially after updating them, it’s a must! Be careful, though, and don’t spend too much time on social media. It’s very easy to lose track of time and just waste time there.
Also, feel free to check out different social media to find one you like. Other than the usual ones, there are others like Quora.
2. Selling, Not Helping
A mistake a lot of new bloggers do is trying to sell too hard. They don’t focus on giving, they focus on getting. But the thing is that people don’t trust you enough at first, so why would they try what you recommend? Especially if they have to pay for it?
When you start a blog, focus on helping. After all, helping others feels great, so try to start from there. Again, “The Go-Giver” can help at this, too.
1. Starting on your Own
Starting on your own is kind of difficult. Sure, it’s pretty easy to start a blog, but after a while, not only do you need help from experts, but you also need support from others that are on the same journey as you do.
So find a forum or a community you like and join them. Just don’t spam with your links, because they’ll kick you out eventually. You’re there mostly for support, not for advertising. Of course, if you gain the reputation of a helper, people will want to learn about you more, so some of them may end up in your blog. But your main goal there has to be helping, not selling.
For example, the community I’m a member of is Wealthy Affiliate, the place where I attended courses on affiliate marketing, too. Check it out!
These are the top 14 blogging mistakes that most bloggers do, but you should try to avoid them. Of course, there are more, so tell me: “What else did I miss?“.
If you have any questions, I’d be happy to answer! Any suggestions are always welcome, so tell me about topics you’d like me to write about. And if you liked this, check out a few productivity tips for bloggers. I think you’ll like them!
See you next time!