The most important success when blogging is writing good blog posts. People come to your blog to read your posts, so this should be your main focus, right?
But no one was born a blogger. Or anything, really. We all started without knowing anything and we learned on the way.
So don’t worry if you haven’t done it before. You will make mistakes and learn from them as time goes by. That’s how it works.
Here I’ll try to make the process a little easier and faster by giving you some tips. 😀
Before Writing The Post
Let’s see what you do before you start writing the post.
1. Find A Topic
First, you have to find a topic for your post. Maybe it’s something you thought while writing the previous post or something you read about and you want to share your opinion about it. Something you talked about with a friend or something you heard on the street.
Choose something you’d like to write about. Don’t write about something just because it’s considered popular right now. If you start doing this, then, after a while, you won’t have any desire to keep writing.
Choose something you like, something you’re passionate about, something you have experienced or would like to experience.
2. Find The Right Keyword
Now that you have the topic, it’s time to find the target keyword for this post.
There are a lot of tools that can help you with this. Here is a video for some of them:
There are millions of articles online and every day, people keep uploading more and more. You need to find a keyword to target so that you can get ranked faster at least in this one.
You won’t get ranked only for this keyword, but you can optimise your post to get ranked for this one. Eventually, you will get ranked for a lot more keywords for the same post.
What Makes A Good Keyword
- People search for it.
- There is low – and preferably weak – competition.
- It has to make sense.
So, use a tool and find a good keyword for your next post.
I know it’s tempting to put more keywords in your post, but don’t do it. Don’t go crazy and try to put a lot of keywords in your article. First, the content will not seem natural so visitors won’t like it. And second, it’s called Keyword Stuffing and search engines don’t like it. It’s just spamming to them.
3. Plan The Post
Make an outline for the post. It will make writing easier and the article will be more organised. It doesn’t have to be anything too much, though.
Think about what you want to write. The headlines of each segment, a couple of ideas for each section and, maybe, think about examples you want to write. If you want to write a story of some sorts, have an outline for it, as well.
And I know this is just planning, but if you feel like writing some parts of the post, do it. Just go with the flow, because it’s not sure you’ll remember all that you want to say when you’ll get down to writing.
4. Related Articles
Think about related articles you can put in your article. What else would your readers want to read about? What else can help them understand the topic more?
Check out your previous posts or other blogs you like, to see if you can find something relevant to the post you write now.
*Extra tip: While writing, have a notepad around to scribble down any ideas for other articles you could write in the future. When I write, I often have a few thoughts about more posts I want to write. This is also a good tip for always having something to write about.
Here are some tips you can use while writing your post:
1. Quality Content
Content. The main ingredient of a blog and the one you should focus on the most. No matter how incredible images you have or how impressive your site design is, people come to your site to read your content.
So try to improve on this faster than anything else. And the best way to do it is through practice, practice, practice.
A couple of things to take into account while writing is:
- Be helpful.
- Don’t go off-topic.
- Be honest.
- Be understanding.
2. Call To Action
Try to have a call-to-action at the end of each post.
If you want people to leave comments or ask questions, just tell them. Some people may be a little hesitant to ask questions, especially if there has been a long time since you wrote the post.
By telling them to do something, they feel free to do so, because after all, you asked them to.
If you think that your readers will want to know more about something you’ve written about and you know where they can find extra information or an answer to a question, leave a link to that page.
For example, if you write about a monument, maybe you could leave a link to the Wikipedia page for this monument. Or, if you write about travelling to a city, you can leave a link for a site that has more information about the cost of living, places to visit or anything else you don’t have on your post.
After writing the content, go back and reread the post to fix any mistakes you can find. Check out for grammatical or spelling errors. It would be a good idea to read your post out loud, too. This way, you can find some more errors and make some changes.
When we read something we wrote, we tend to read what we wanted to write and not what we actually wrote. That’s why I recommend reading it out loud.
You can also use online tools for it. I use Grammarly because it has a pretty good free version.
After writing and editing your post, here are some more things you can do:
Add some images to make your post more appealing. Your images should be relevant to your content, literally or figuratively.
Also, don’t forget to add alternative text to each image. Alternative text is a verbal description of the image and it’s useful for visually impaired people or if the picture doesn’t load for some reason. If it doesn’t load, the alternative text appears in its place.
- Click on the image.
- Click Edit.
- Fill in the Alternative Text on the window that appears.
- Click Update.
Make sure your images are not too large for your site. If they are, resize them and upload them again. Optimising the images of your blog is important because large files can increase your site’s load time. And no one wants to wait for a site to load for a couple of minutes.
You can also add videos to your posts if you’d like to. If you watched something relevant lately and you want to share it, embed it into your post.
- Copy the code for embedding from the platform you saw the video. For example, if the video is on Youtube, get the code from the Share options.
- Go to the Text Editor.
- Paste it at the point you want the video to be.
Or you could make something of your own. I know it may sound scary at first, but why not? Just try it!
Yes, in the beginning, the videos may not be perfect, but then, when are they? You’ll get better and better as time goes by and you’ll have your own videos on your blog. Isn’t it cool?
3. Optimise For SEO
Make your post easy for search engines to find it. Add the keyword you target to the Meta Title and the Meta Description. These are what you see on the search engines results for each post.
The plugin I use for this is the All-In-One SEO plugin. I’ve heard that Yoast is a good one, too, if you want an alternative.
* Try to make your title captivating and unique. You want to stand out from the rest of the search engine results.
4. Change The URL
When you start writing a post, the URL can change based on the title you put on the draft. You can’t change the URL easily after publishing, without causing problems, so check it out before publishing.
Usually, the URL is the title or part of it with dashes instead of spaces. It would be nice if the targeted keyword is there, too.
5. Check It On Mobile
Before posting it, you want to know that it looks good on mobile, as well. So preview the post on your mobile and see how it looks.
Check it in both orientations, even though, horizontal(landscape) orientation usually looks a lot like on the desktop, so you shouldn’t have any problems with that.
So here are some tips on writing good blog posts!
I’ll leave you with a task today. Write a post and use at least 5 of these tips. It’s not hard, right? 😀
Let me know what you think about these tips and, if you have any questions, I’d be happy to answer! Any suggestions are always welcome, so tell me about topics you’d like me to write.
And if you liked this, check out more blogging tips.
See you next week!