Is it time for your first review?
Or you just want to know how to improve your reviews? In any case, congrats for searching about it. Writing a good review isn’t that hard, but there are a few things you should know to do it.
So let me tell you how to write a good product review easily.
1. Be Honest
Let’s start with the most important thing.
In your reviews, be honest. Don’t try to sell to people, don’t see them as customers. See them as friends. What would you say to a friend about the product? Would you recommend them to buy it or not?
2. Talk about Everything YOU can Think of
Cover anything you believe that someone should know before getting the product. Most of them can be found on the seller’s site, so check it out. For example:
- Price – if possible
3. Talk about Everything THEY Can Think Of
Why people read reviews?
Because they want to know if a product is good enough to buy. They don’t care if this washing machine works at 500 Watt, they care about how good it is and how much it’ll cost them.
So tell them what’s in it for them. Don’t just write a list of features and think you’re done. They can read about them in the official site, after all, where they’ll buy the product.
Tell them about what problem the products solves and how they can benefit from it. How you like the product and why you like the product.
4. Pros & Cons List
Make a complete list with all the pros and cons the product has. It’s easier for someone to see a list and compare one-to-one features that having to read a whole block of text and remember what are the benefits and what are the disadvantages of the product.
And, by the way, people are so used to pros&cons lists that they expect them to every review. It wouldn’t be nice to disappoint them, would it, now?
5. Use It
Don’t read other reviews online to write your own, because you have no idea how good these reviews are. And even if they are good and honest, reviews are always a little subjective.
Something that looks easy to you may seem very difficult to me because you’re smarter and have more experience with the product or the product category. When I, as a beginner, have no idea how to use it.
If you can’t buy the product, you could ask the seller for a free sample. If you mention that you’re writing a review, they may give it to you for free or with a discount. Or if it’s a digital product, many of them have a free trial, so you could take advantage of it.
In any case:
Images & Videos
If you use the product, you may as well have proof of this.
Take a lot of photos and if possible, a video of you using the product. Not only will you have proof that you used it, but you’ll also have some original images to use on your review. You won’t have to depend on other people’s photos – even if they’re the seller’s.
If the product is something with end results, take photos and videos of the results, too.
Share Experience With the Product
Share your experience with your product.
- Your first impressions
- How easy it’s to use it
- How easy the instructions are
- What you like the most
- What you don’t like
- What is your final verdict
Share some tips with your readers on:
- how to use it better to get the most out of it
- how to keep it in tip-top condition, etc.
For example, if it’s software, you can make a tutorial on how to start. If it’s a physical product, you can tell them how to clean it, store it, use it appropriately, etc.
6. Go Visual
Use visuals to make obvious how good the product is, in your opinion. This way, people will understand easily and fast how good a product is without having to read the full review. And some people want exactly that. They already know about the product and they just want to see s couple of numbers to be sure that it’s a good product.
Using star ratings is one of the most popular ways to do that, and you don’t have to use only one point of comparison. You can rate the experience, the quality, the difficulty, the effectiveness, the price, etc. And then give an overall rating.
7. Who is the Product for?
It’s important to tell people under which conditions the product is for them.
All products aren’t for everyone. Some are for beginners, some are for experts. Some are for people that can afford to pay a lot, some are for people who can’t yet.
Go as far as saying reasons people wouldn’t buy if there are any. People value honesty – as I said before – and they’ll appreciate it if you save them some time and money.
8. Provide Worthy Alternatives
In the case that this product isn’t appropriate for them, which one should they consider?
For example, the keyword tool I use on my site is Jaaxy. If you can’t afford it though, I’ll tell you to check out Ubersuggest, or I’ll ask you to consider checking out Wealthy Affiliate that includes access to Jaaxy.
The same way, you can do it for the products you review. Find out alternative solutions for people that can’t use the product you recommend, because they simply can’t afford it.
If you write a long and thorough review – as you should – you’ll have a little problem. When they’re done with reading the review, they’ll have forgotten half of it, by then.
How can you help them?
Include a summary box at the end of the review with the main things you want them to remember. Some things to include
- Main pros and cons
- Important stuff like the price, the guarantee, etc.
- Why it’s for them
- A link to the site where they can buy it
10. Include FAQ
Check out Google, Quora, the seller’s website, Amazon, etc. to find Frequently Asked Questions and answer them in your review. If people who want to buy the product need answers to these questions, you might as well provide them with answers.
A lot of these questions are what-if scenarios or how-to questions. For example:
- What if the product doesn’t work?
- How to download the product? (if it’s a digital product)
And some others are about features of the product:
- Can I do this with the product?
- Does it have this popular feature?
And this is it. It’s not that hard, is it?
Let me know what you think about reviews and, if you have any questions, I’d be happy to answer! Any suggestions are always welcome, so tell me about topics you’d like me to write.
And if you liked this, check out some writing tips for bloggers. I think you’ll like it!
See you next time!