Before Starting The Review
Before you start, you need to sit down, think and write some things down. Emphasis on the writing part. You may believe you know the answers but when you try to write them down, you’ll see that they are a little vague in your mind.
Who Can Benefit From This Product?
First, you need to know your audience. Who will read your review? What do they want from your review? How much money can they afford to spend? How much do they know about the product or the market, in general?
If you know the answers to these questions, you can plan accordingly and adjust your review to the needs of your readers.
What’s The Problem It Solves?
Second, you need to know the problem that gets solved if someone buys the product.
For example, let’s say you review a couch. The problem is that your reader – let’s call them Alicia, because I like the name and singular ‘they’ is getting annoying, after a while – well, Alicia wants something to sit on.
She wants something comfortable and, probably, affordable. Depending on the size of the couch, we can be more specific. If it’s a big one, then Alicia probably wants a couch where she can also lay or occasionally sleep. She may want to use it as an extra bed so that a friend can sleep on it if they need to. If it’s a small couch, then Alicia probably doesn’t have a lot of space in her house so she wants something small and cosy.
All this extra information is useful because you can use the right words in your review to trigger the right feelings.
Moving on, the rest of the tips are for writing the review:
1. Be Honest
Let’s start with the most important thing:
In your reviews, be honest. Yes, I’ll keep repeating this word. You need to understand that your reputation is more important than 1 – or even 10 more sales.
Don’t try to sell to your readers; don’t see them as customers. See them as friends. What would you say to a friend about the product? Would you recommend them to buy it or not?
Actually, you can just pretend that you’re talking to your best friend while writing the review. Tell them about this product you just bought. How good was it? What did you like? What didn’t you like? How did it make your life easier? For the problem they face, would you recommend this product to them, or there’s a better product they should try?
2. Product Information
Talk about everything you can think about the product. A lot of this can be found on the seller’s site, but it’s nice to have them on your review. Don’t force your readers to leave having questions about the product. For example:
- Dimensions / Size
- Available Colours
Depending on the product, you’ll have different things to write about.
3. Why You Should Get This Product
Why people read reviews?
They do so because they want to know if a product is good enough to buy. They don’t care if this washing machine works at 500 Watt; they care about how good it is and how much it’ll cost them.
So tell them what’s in it for them. Don’t just write a list of features and think you’re done. They can read about them in the official site, after all, where they’ll get the product.
Tell them about the problems the product solves and how they can benefit from it. Tell them how you like the product and why you like or don’t like the product. Describe what the product will do for them.
4. Pros & Cons List
Make a complete list with all the pros and cons of the product. And yes, you should write the cons, as well.
- First, they make your reviews more honest.
- Second, they make your reviews look more honest – and that’s important. Even if your reviews are honest, if they don’t seem like they’re honest, that’s a problem. If someone sees only pros in your product review, they may believe that you’re just lying, trying to sell the product.
So, write a few cons even if it’s difficult to find some. This may seem a little weird – I mean, how difficult can it be to find some cons? – but I’ve had this happened before.
My favourite tool for creating images for my blog is Canva. But when I wrote my review about it, it was so difficult to find drawbacks for Canva. I mean, you can use it for free, it has thousands of images and it’s very easy to use. What could I write as a drawback? I ended up writing some that, even though they’re considered drawbacks, I don’t really believe they’re important. But I did write some.
- And third, just because you believe something is a disadvantage doesn’t mean that everyone sees is like a disadvantage. One man’s trash is another man’s treasure, right?
And, after all, people are so used to pros & cons lists that they expect them from every review. It wouldn’t be nice to disappoint them now, would it?
5. Personal Experience
Get your hands on the product!
If you can’t buy the product, you could ask the seller for a free sample. If you mention that you’re writing a review, they may give it to you for free or with a discount. Or if it’s a digital product, many of them have a free trial, so you could take advantage of it.
Images & Videos
If you use the product, you may as well share proof of this.
Take a lot of photos and, if possible, a video of you using the product. Not only will you have proof that you used it, but you’ll also have some original images to use in your review. You won’t have to depend on other people’s photos – even if they’re the seller’s.
If the product is something with end results, take photos and/or videos of the results, too.
Share Your Experience With the Product
Use the product and share your personal opinion about it:
- Your first impression
- How easy it’s to use it
- How easy the instructions are
- What you like the most
- What you don’t like
- What is your final verdict
Share Other People’s Experience
A lot of sellers have a section for customer reviews on their site and you can link directly to the reviews if you want. For example, on Amazon, you can add #customerReviews on any amazon product link and you’ll see that it links directly to the customer reviews. This is extremely useful if you want to share more first-hand experiences with the product.
It’s also very useful when you have lists with products where you may not write detailed reviews. For example, on my gift list for writers, I wrote a few features for each product and then I linked to the customer reviews. I couldn’t buy all of the products, of course, so I left the reviewing part to actual customers.
How To Use It
Share some tips with your readers on:
- how to use the product better to get the most out of it
- how to keep it in tip-top condition, etc.
For example, if it’s software, you can make a tutorial on how to start. If it’s a physical product, you can tell them how to clean it, store it, use it appropriately, etc.
6. Go Visual
Use visuals to show how good the product is. Using star ratings is one of the most popular ways to do that. You can rate the experience, the quality, the difficulty, the effectiveness, the price, etc. And then you can give an overall rating.
People will understand easily and fast how good a product is without having to read the full review, and some people want exactly that. They already know about the product and they just want to see a couple of numbers to make sure it’s a good product. Give them that.
7. Who Is The Product for?
It’s important to tell your readers if the product is for them and/or under which conditions it’s for them.
Some products are for beginners, some are for experts. Some are for people that can afford to pay a lot, some are for people who can’t afford to pay a lot yet.
Go as far as saying reasons people wouldn’t buy if there are any. People value honesty – as I said before – and they’ll appreciate it if you save them some time and money.
8. Provide Worthy Alternatives
In case this product isn’t appropriate for them, which one should they consider?
For example, the keyword tool I use for my site is Jaaxy. Would I recommend it to a beginner? No, I wouldn’t. I have access to Jaaxy because I’m a member in Wealthy Affiliate (awesome community for bloggers, by the way; you should check it out), but it’s pretty expensive for someone who started now.
The same way, you can do it for the products you review. Find out alternative solutions for people that can’t use the product you recommend or in case the product isn’t for them.
Don’t recommend something that’s low-quality, though, just because it’s cheaper. You can recommend a cheaper alternative, but make sure your readers know what’s the best one.
If you write a long and thorough review – as you should – you’ll have a little problem. When they’re done with reading the review, they’ll have forgotten half of it, by then.
How can you help them?
Include a summary box at the end of the review with the main things you want them to remember. Some things to include are:
- Main pros and cons
- Important stuff like the price, the guarantee, etc.
- Why it’s for them
- A link to the site where they can get it
10. Include FAQ
Check out Google (People Also Ask, Related Searches), Quora, the seller’s website, Amazon, etc. to find Frequently Asked Questions and answer them in your review. If people who want to buy the product need answers to these questions, you might as well provide them with answers.
A lot of these questions are what-if scenarios or how-to questions. For example:
- What if the product doesn’t work?
- How to download the product? (if it’s a digital product)
And some others are about features of the product:
- Can I do this with the product?
- Does it have this popular feature?
Want To Learn How To Make Money Writing Reviews Online?
Writing reviews can bring a lot of people on your blog. That’s why now, it’s time to learn how you can make money writing reviews online.
How To Write The Review
Writing a review is like writing a regular post. Not much of a difference. Let’s see the basic steps and you’ll see that they’re the same:
Step 1: Find A Good Keyword
Most people target the usual keyword “product name + review“, but sometimes, this keyword is too competitive. If this happens, check out for other keywords to use. For example:
- Is “product name” worth it?
- Is “product name” any good?
- Is “product name” useful?
Don’t forget to use a keyword tool to see if the keyword you want is a good one.
Step 2: Outline The Review
Decide the questions you want to be answered in your review. For example:
- Why is this product useful?
- Who should get it?
- Why should they get it?
- What are the pros & cons?
After deciding on the questions, outline the post. Decide on the sections you want on your review and write the subheadings.
* It’s useful to create a template to use for every review. Most questions to answer are the same and it’s easier than starting from scratch every time. Plus, consistency is nice and if you use a set template, you won’t forget any sections.
Step 3: Fill The Template
After outlining your reviews, fill in the blanks.
What’s important: Don’t edit anything. Just write everything that comes to mind. You’ll have time to delete whatever you don’t want later.
If it helps, think of this step like brainstorming.
Step 4: Time For Editing
Easily, the worst part for me, now it’s time to edit your review. It’s better if it’s been a day – or more – since you wrote the review. This way, it’ll be easier to catch any mistakes you did.
Call To Action (CTA)
Make sure you create a great call to action so that your readers know what to do after reading your review. Usually, that means to check out the product so that they see who’s the seller, what’s the current price, etc.
You can also direct them to customer reviews if they’re available on the seller’s site – like Amazon or Etsy.
Step 5: Visual Elements
Add product images – if it’s allowed – infographics, videos, tutorials and anything else you want in your review. Visual elements are more appealing than plain text, so using them are to your benefit.
Step 6: Promote Your Review
After publishing your review, promote it on social media. And don’t forget that you can promote the review again and again. Not only when you publish it. Keep this in mind so that you can reshare it in 3-4 months or so. Preferably updated.
And that’s it! Not that difficult, right?
In your opinion, what’s the most important thing in a review? Go ahead and let me know in the comments below!
If you have any questions, I’d be happy to answer! Any suggestions are always welcome, so tell me about topics you’d like me to write. And if you liked this, check out how you can make money writing reviews online.
See you next time!
Hi there, I’m Jenny.
Blogger/Internet Marketer/ Occasionally Cool Person
Want to get in touch?
If you have any questions, suggestions or just want to say hello, don’t hesitate to reach out to me. If you’re nice, I won’t bite!