Ok, you have written some great posts. And now what?
Now, you have to make your blog known to more people. The more people know about your site, the more people will visit it. So let’s see some ways how to promote your blog for free.
1. Social Media
The first way to promote your blog – that anyone will tell you – is via social media.
Social media can be very time-consuming, but if you use them the right way, they can be a valuable tool for your business. You can use them to:
- Promote your blog posts
- Engage with your readers
- Run contests
- Find more people interested in your blog
- Connect with other bloggers
- Connect with leaders in your niche
- Create polls and find out the opinion of your readers for a topic
- Ask for suggestions
- Join groups
- Ask for advice
and a lot of other things.
So set some time aside every day to check out your social media accounts and update regularly. Share with your followers every time you have a new post but not only then. Engage with them frequently and ask their opinion.
Make sure you don’t get distracted and spend your whole day on social media, though. Your first priority is your blog.
I’ll advise you to start using only a couple of platforms first; you don’t need all of them. Then, as you see that you can manage them without affecting the time you spend on your blog, you can expand slowly to the rest of them. One by one.
Another good way to promote your blog is through forums.
You can search for a forum related to your niche or join a Q&A forum like Quora. Start by answering questions as often as you can and be as helpful as possible. Don’t try to promote your blog just because you can. Provide a good and preferably, extensive answer and if you have a post that can provide more help, share it naturally.
Don’t spam! People are getting immune to that and all you’ll manage is to become annoying and/or get banned from the forum.
Again, like with social media, don’t spend more time there than you should. Assign to each forum a specific time limit and stick to it.
3. Email Marketing
Email marketing is a great way to keep in contact with your audience and notify them when you have new content, give them tips, or taking them through a course. As you can see, you can use your emails to do a lot of things. Everything is up to your imagination. Feel free to think of new ideas and try them out to see how they work.
But even if you use it just to tell people when you have new content, it’s good to start building an email list as soon as you have some traffic.
4. Guest Blogging
Not only you’ll get some traffic, but you can also get some new acquaintances out of this. Guest blogging is when you write a post for someone else’s blog. They get a free article, and you gain some more traffic because if people like your article, they’ll come to your blog for more.
If you don’t know any bloggers – and if you just started, you probably don’t know any unless some friends decide to join you and start their own blog – you can use social media to find bloggers that are known and start connecting with them. Comment on their blog and their social media posts, share their posts and answer when they ask questions. After a while, you may ask them if they need guest posts on their blog. If they don’t, don’t worry about it. If they do, talk with them and decide on the topic.
Make sure that the post you’ll send is one of your greatest ones. Long, without grammar or spelling mistakes (run it through Grammarly for extra checking), with useful resources and after extensive research.
You can take one piece of content and turn it into different formats. Let’s see some:
- Blog post
- Social media post
- Email series
So if you have an old – or a new – piece of content that’s really good, you can turn it into more formats and reshare it with the world. If it’s an old one, make sure to refresh it a little first, though. Look for any mistakes or inconsistencies, maybe put more images, more examples, delete outdated content and do whatever else you think that’ll make it better.
6. Comment On Other Blogs
You may don’t know personally any people who blog about the same topic you are, but the Internet is a big place. There are people who blog about similar – if not the same – topic as you and you can find them with a simple search.
Find 5 blogs you like and follow them online or subscribe to their email list. This way, you can see when they release new content and comment on their posts – long, useful comments. If people that read the comments like your comment, they’ll go to your site to learn more about you.
Be discrete and don’t spam, though. Never leave your blog URL in your comment – everyone knows you just want traffic. Instead, leave your URL when you’re asked for (under the name and the email you have to write) and leave them to click on your site only if they really want to.
7. Run a Contest / Challenge
I love this way! Contests and challenges are great for more publicity and they’re fun.
Make a contest and have as a condition that they have to share your blog on their social media. The reward? Whatever you want, but keep it relevant to your niche.
Infographics are great and they get shared way easier than simple links or images.
I love making infographics, even though it takes some time to do it, because it’s worth it! It’s a wonderful way to share information with your readers. They are fun, easy to do and people remember them way more easily than plain text or even images.
You can use Canva to create infographics on your own or even pay someone else to do it. I prefer doing them myself, though. First, because it’s free and second, because I make them exactly as I want them.
9. Be Helpful
The most important thing you have to do, in my opinion, to get more people on your site is to be helpful. Internet marketing is still marketing and there’s nothing beating word-of-mouth.
If you’re helpful and you give good advice, then people will start linking back to you from their blogs. It’s an avalanche and all it gets, is you trying to be helpful. Do your research and give good answers to people’s questions and problems and make sure to provide them with the best solution for them.
10. Offline Marketing (Not Free)
Promotion doesn’t stop online. You can make cards, stickers, hats, T-shirts, pens, magnets, etc. and give them away when you can. If someone asks for your number, give them your card instead of telling them your number. Put a sticker on your laptop, so when you sit at a cafe working, people can notice your blog. Are you going for a walk, or to the beach? Wear a T-shirt and/or a hat with your logo.
This is not a very fast way to promote your blog, but it can start some interesting conversations… that’s why I love it!
Today, I will leave you with a small task. Choose one of the ways above and start using it. Take the first step today. For example, you could create an account on Quora or find another forum you like.
Let me know what you think about my list and tell me other ways I should add. If you have any questions, I’d be happy to answer! Any suggestions are always welcome, so tell me about topics you’d like me to write.
And if you liked this, check out some productivity tips for bloggers. I think you’ll find them useful. 🙂
See you next time!