How many people read your blog every day?
Well, I guess not enough if you’re here. You may have great content, but how will people know about it if they don’t visit your site?
So I won’t delay. You don’t have time to lose, after all. Some of these ways are easy, some are more difficult, but all of them are worth it. Start with the ones that are easier for you to do and then move on to the rest of them.
Ready? If yes, then let me show you how to get traffic for your blog.
1. SEO Your Posts
Ok, let’s start with Search Engine Optimisation a.k.a. SEO. Some people say it’s dead; some say it’s not. I’m saying it’s alive and kicking. After all, you still Google things, right?
For the beginners out there, SEO is optimising your posts for search engines. That means that you format your posts in such a way that search engines want to rank it.
SEO has two main benefits:
- Traffic from search engines is free.
- If you manage to rank well in a search engine, it usually lasts for a long time.
To find the right keywords, you need a good keyword tool. The one I use is Jaaxy and it’s very easy to use. You can try it for free if you need a keyword tool.
What a good keyword means:
- Some Monthly Searches: There should be people searching for your keyword. For a new blog, over 100 is good enough. Keywords with a lot of monthly searches tend to have a lot of competition and it’s difficult to rank for them. Especially if your blog is new, don’t try to compete with them right away.
- Low Competition: As I said, you don’t want a lot of competition. You want as little competition as possible so that you can rank easily at least for the keyword you choose. Don’t forget that you’re trying to rank in first-page results. It’s better to rank for a keyword with a little traffic on the first page than to be on the second page for a keyword with lots of traffic. After all…
- It has to Make Sense: A lot of times, there are good keywords that don’t make sense. Why? Because when we search for something online, we don’t usually write full sentences, just the basics. For example, you may want to get a laptop and search for “laptops new york”. This may be searched by a lot of people, but you can’t use it in a sentence. People who want to read a review about laptops, they want to read something that makes sense. You can use “laptops in new york” in your article.
Have in mind: Target only one keyword in each post. You’ll rank for more keywords, anyway, so don’t worry about that. But if you try to rank for a lot of keywords all at once, then search engines can figure it out. It’s called keyword stuffing and if you do it, it gets more difficult to get ranked.
Most people tend to write 500-word articles, so get ahead of the competition with 1k posts at least – if possible, go for more than 2k. Not only people will share your posts more, but search engines will love them.
The first thing someone sees from your post is your title. Sometimes, it’s also the only thing they notice.
Why? Because they don’t like it so they won’t click on it. So it doesn’t matter if you have written an awesome post. If you don’t have an impressive title, then few people will read it.
Use Images & Videos
Isn’t it easier to read a post with images and videos instead of plain text? Yes! So try to include some in your posts. Just be careful and resize your images first. You don’t want your site speed to decrease.
You can use images not only for decoration purposes. You can use them for promoting your post on social media or for explaining some concepts that it’s difficult to do otherwise.
* Just remember: Optimising for search engines shouldn’t get in the way of writing a great, helpful article. First, think of the people coming to your site and then, the search engines.
2. Social Media
Social Media is a great way to promote your blog and also to engage with your readers.
Make sure you set some time aside every day to be on social media and to interact with others. Ask their opinion, notify them for your new posts and find some leaders in your industry and connect with them. Comment on their posts, see how they work and get inspired by them.
Don’t overdo it, though and waste time on social media. It’s very easy to change from business mode to lazy mode!
Quora is a great place to make your presence noticed. In case you haven’t used Quora before, it’s a Q&A forum. You ask a question and anyone can offer an answer. The same way, you can answer anyone else’s question.
Create your profile, write a few things about you – including your blog on your profile – and start answering questions. Aim to be helpful and polite. You should know that some trolls ask stupid questions just to get answers. Feel free to answer them if you want or ignore them.
Plus, you can leave some of your links in your answers. Just don’t overdo it and spam others. You’ll probably get your account deleted. Leave a link to your site only when you think it’s necessary.
Honestly, I love answering and reading answers on Quora. You’d be surprised by how many awesome stories you’ll read.
Find forums about your niche and join them.
Don’t try to promote anything at first. Most people do that immediately and that’s why they get banned. First, focus on helping others and make yourself known in the community as a helper. This way, not only they’ll trust you, but you’ll also meet great people.
Again, you can leave your link on your profile. If you give good answers, people will want to know more about you and check out your blog on their own.
5. Youtube Videos
Every day almost 5 billion videos are watched. Youtube has 1.3 BILLION users. Do you see the potential here?
So start making some videos. After all, not all people like reading – unfortunately. So even if they don’t read your blog, you’ll still be able to reach them through your videos.
Also, you can use your videos on your blog. Create videos about your posts and embed them if possible. Then you can connect from your videos back to your posts. Like this, people from Youtube may see your blog and readers of your blog may visit your Youtube channel.
6. Guest Posting
Do you remember what I said about social media? After starting connecting with other bloggers, you may ask them about guest posting.
Guest posting is when you write a post for someone other’s blog. They get a new article and you get more traffic for your blog. You can leave your blog information in the author bio, or better yet, somewhere in the post as a resource. (Not a lot of people read author bios these days.)
7. Internal Links
Internal linking is a great way to get more traffic from your newest posts to the older ones – especially the good ones. It’s also an excellent way to tell search engines what the posts are about.
When you start having a lot of posts on your blog, new readers won’t be able to go back to read everything you have written so far. There are too many posts. So when you think there is something useful you can link to, do it!
8. Email Marketing
If you start having traffic, think about creating an email list. This way, people who like your content will get notified immediately when there’s new content available.
With your emails, you can share with them tips, advice, new products, news about your industry, new projects you start, etc. Please don’t spam your subscribers, though. They’ll get annoyed and they’ll unsubscribe.
9. Create Shareable Content
If you want people to share your content, then you better something worth sharing.
Infographics make the top of my list because most people love them. It’s way more likely for someone to share an infographic than a plain image or text from your blog.
And if you want someone to share a phrase, then the best you can do is to tell them with Tweetable Quotes.
10. Write About News On Your Niche
Writing about news on your niche is another cool way to get traffic. People search for news a lot even if they do it only for a while.
That’s why news usually gives you spikes in traffic. But if you do it the right way and use links to other relevant posts on your blog, newcomers could become part of your regular visitors.
Just make sure to write about the news while they’re still news and people search for the topic a lot.
11. Take Advantage of Old Posts
You can use your old posts – especially good ones – to get more traffic to your blog.
Find an old post and improve it. Check for anything outdated and update it, add more info about the topic, fix the images, add videos. Maybe, you can create some videos and make some infographics for the post.
Fix anything that needs fixing. As you blog, you’ll get better at it – both at the writing and the promoting part of blogging – so if you go back to an old post, you’ll see a lot of things that need fixing.
Then, treat your now-updated post like it’s new. Reshare it on social media and notify your subscribers about it.
12. Paid Traffic
Paid traffic is the last on my list because it’s paid. You’ll have to spend money on it and if you don’t have, that’s a problem. I’d recommend you not to try it until you have some traffic. You’ll know then the posts that convert well, and you’ll start promoting these.
Ideally, wait until you have some revenue from your site so that you can pay with money that you get from the blog. There are a few options if you want to start with ads. Google Adwords, Microsoft Advertising, Facebook Ads, Twitter Ads and LinkedIn Ads make the top of the list.
These are the top ways I use to get traffic to my blog and, if I may say, they work from what I’ve seen. Of course, there are a lot more, so make sure to tell me which I’ve forgotten about. 🙂
Let me know what’s your favourite way to get traffic to your site and, if you have any questions, I’d be happy to answer! Any suggestions are always welcome, so tell me about topics you’d like me to write.
And if you liked this, check out more tips for your blog.
See you next time!