Would you like to make some changes on your website?
If yes, improving user experience is the #1 goal you should have. It’s all about the users after all, right?
User experience is a very big chapter in website design. It can help you have thousands of visitors or none at all. Kind of important stuff. That’s why I want to tell you how to enhance user experience on a website, on your website.
Why UX Matters
What YOU earn from a better user experience:
- More visitors
- Visitors stay longer
- People come to your site again because they like it
- They share your site more easily because they want to show it to others
What? All these aren’t enough? How about the fact that all these make search engines rank your site higher, so that means even more people will find your site?
Tips To Enhance User Experience On Your Site
Let’s see now how you can improve the user experience:
1. Use conventions
Use conventions when it comes to websites because people are used to them. For example:
- Logo on the top-left corner
- Main navigation menu placed high on the page
2. Use white space
Don’t fill every inch of your site with widgets, images and text. You need to have white space, too, so your site doesn’t seem too cluttered.
Just check out these examples. How long would you stay to a site like this?
3. Increase your site speed
Speed is a critical factor in user experience. A lot of people won’t wait for more than a few seconds for a site to load. So increasing your site speed is essential.
- First thing you can do is to optimise your images. Images are the main reason a site loads quickly. Try to have small files.
- Second, lazy-load your images, videos and comments. Lazy-loading doesn’t load extra stuff until you need to see them on screen. So users see your site faster.
4. Don’t use distractions
Ads and pop-ups may be useful, and they may earn you some money. But if you have too many, they’re annoying. Use them wisely and not all at once.
Use only a couple of ads on each page, at most and preferably, not in the beginning. Use one pop-up, at most and don’t make it appear as soon as someone comes to your site. Wait for several seconds or as soon as they’ve written a significant percentage of your article.
5. Make your site mobile friendly
Most themes are mobile-friendly, but how about the rest of the elements on your site? Check out if your website is mobile-friendly with Google Search Console’s test.
And if you want to be extra safe, check out each post or page on your mobile before publishing it to see how it looks.
6. Make it interesting
Make use of different media to make your posts more interesting. Change between:
so that your readers won’t be bored.
7. Have a good navigation system
Create your menus wisely, so visitors can find easily what they want on your site.
- Don’t put every post on the menu, only the important ones.
- Don’t have a lot of menu items in one menu
- Don’t use too long names
- Have a contact page so people can reach out to you some way.
- Make legal pages obvious.
8. Don’t have too many colours
Choose a few colours that you’ll use regularly, and keep these colours consistent across your site. Making your site look like a circus isn’t a good strategy – except if your site is for children and maybe not even then.
9. Use high-quality images and videos
Do you like to see grainy images and low-quality videos? No? Well, your readers don’t like it either.
So try to use the good stuff. There are a lot of sites where you can find good images for free, like Canva.
10. Short paragraphs
No one wants to read huge blocks of text, especially online.
Try to use short paragraphs so that your post is easier to read.
So today, spend a little time to freshen up your site and leave the link below so we can check it out. 🙂 Let me know what you think about my tips and tell me what else I forgot. I’ll be happy to add it on my list!
If you have any questions, I’d be happy to answer! Any suggestions are always welcome, so tell me about topics you’d like me to write.
See you next time!