Your logo is one of the first things someone notices on your site.
Maybe even the first – given its usual position on the top of the site. So why not make the best possible impression?
But first things first.
Why Do You Need A Logo?
Before I show you how to create your logo for free – you won’t have to spend a dime, I swear 😉 – let’s see why you need one.
1. Brand Awareness
You can use your logo not only on your site but also while promoting your site. On business cards, stickers, even on your car. When your business starts to grow, your logo will get recognised.
You can also use your logo on your images or videos, so if people use them, more people will learn about your brand.
2. It Gives Away The General Feeling Of Your Site
They say that a picture is worth a thousand words, right? So…
Do I even have to explain?
3. Easy To Remember
It’s easier to remember the name of the site if it’s on a logo, because it’s more likely to remember the image that comes with it. And even if visitors forget the name, when they see your logo again, it’s easier to recall their experience on your site.
Sometimes, the simpler, the better
If you’re not a graphic designer, you don’t have to go for something too complicated. The simpler a logo is, the easiest to remember.
Think about your niche
It’s great if your logo represents something about your blog.
Think about your persona
Do you plan on being funny on your posts? Serious or more laid back? Take this decision first and then make your logo according to this.
Go for clever meanings
For example, have you seen this “byte” missing from Apple’s logo?
How To Create Your Logo:
Here is an example of making a logo using Canva. Watch and then I’ll explain the details. 🙂
Tools To Use
Here are the tools I recommend you to use while creating your logo:
- Cool Text Graphics Generator
- Flaming Text
Step 1: Find Colour Combinations
First, find the colours you want to use on your logo. I’d say that step 1 is finding the words you want to use on your logo, but this is usually the name of the site or sometimes not even it.
So let’s start with the colours; I’d say 3-4 colours are enough. Having more is sometimes too much.
Choose colours you like and colours that go along your niche. Keep the RGB codes so you can use them again. The colours of the logo are
usually almost always your brand colours, so you’ll use them often. If you need to highlight something, write a headline or put a little colour somewhere, make sure to see how it looks with your brand colours.
Here are some tools to find/create your colour palette:
Step 2: Canva
Canva is a free online tool you can use to create images. It includes ready-to-go templates for logos so you can choose between thousands of templates to get ideas for your logo.
It’s easy to use even for beginners, so don’t worry about it!
Step 3: Choose A Template You Like
Even after choosing the template, you’re free to change everything on it. Colours, fonts, icons, background…everything.
But it will make your life easier if you want to change as little as possible. So choose a template you like.
Step 4: Choose Your Fonts
If you want something more than a nice font on your logo, you can go to Flaming Text or Cool Text Graphics Generator and grab an image from there.
Put your brand name and see it in awesome designs. Choose the one you like the most and download it.
Then go to Canva and upload your image so you can use it as part of your logo. Or if you don’t want to add an icon or change something, you can keep this image as the logo.
Step 5: Go Creative
Your logo should reflect your site. But also you. Don’t forget that YOU are your blog, after all.
So go creative and try a lot of different designs to choose something you really like. You can always change it later, but it would be better not to change it too often. Your logo is something people use to recognise your brand. Don’t make it difficult for them. Also, when people come back to your site, they want to see something familiar, so changing your logo – or your theme – often is not very appealing to them.
Choose something you like and you know you’ll stick to it for a while.
Where Can I Have My Logo?
Now that you made your logo, let’s see how to use it.
On Your Site
Most themes have a widget position for your logo. Usually, it’s on the top of the site, either at the centre or on the top left. But even if there is not one, you can always have your logo on an Image widget and have it on another widget position at the top of your site.
There are millions of users every day on Social Media. Why not show them your site?
Every time you create a new post, make sure to share it online. Create a cool featured image and add your logo on it. This way, whoever sees the image will know who you are and what’s your blog.
And who says that you have to promote your site only online? What? Because it’s an online business? Who cares?
Make business cards, stickers, even T-shirts with your logo on them. And put them wherever you can. Have a sticker on your laptop. Anyone who sees you working at the cafe you usually go, they may like your logo and check out your site. Leave around some business cards. Go to the beach with a T-shirt with your logo. Make sure you promote your blog any way you can!
And before I finish this post, I’d like to say a few things about favicons.
Favicon or site icon is the little image that appears on the tab next to the site name. It’s nice to have one, so people don’t see a blank document as a favicon.
You can create one on Canva. It should be a square image, so make sure part of your logo fits there.
Then go to your site: Customize-> Site Identity-> Site Icon and Upload the image.
I hope my post helps you make your logo. Before you forget everything you read, just do it. Your logo doesn’t have to be perfect, but it has to exist.
Let me know what you think about creating logos and, if you have any questions, I’d be happy to answer! Any suggestions are always welcome, so tell me about topics you’d like me to write.
And if you liked this, check out more tips to improve your blog.
See you next time!