As often as possible as long as you can keep up.
“How often should you post on a new blog?” is a question that doesn’t have a direct answer. I can’t tell you to write twice a week or twice a day or twice a month. Why?
Because I’m not you.
Factors That Affect Your Writing Frequency
Let’s talk a little about the main factors that affect how often you can write on your blog:
1. Free Time
How much free time you have in a day dictates the maximum hours you can spend on your blog. So if you work 8 hours per day and it takes you 2 hours to go to your work and come back, plus 8 hours that you have to sleep, then you have 6 free hours per day. Including the time when you have to eat, see your friends and relax for a while.
If you work part-time, let’s say 4 hours per day, then you have 10 free hours maximum per day.
Now I’m not saying that you have to work on your blog every minute you have. I’m just explaining that there is a difference in the maximum time you can spend on it.
2. Level of Expertise At Blogging
Someone who’s blogging for years can write way faster than someone who just began. So if you read your favourite blog and they say that they write 5 posts a day, don’t get disappointed and say: “I can’t do this, so I’m not good enough”. Neither could they when they started. But by practising, it gets easier.
3. Level of Expertise At Your Niche
If you’re an expert in what you’re blogging about, that will make writing easier than someone who has no idea about the niche, even though they really want to learn.
Someone new will have to do a lot more research, to try to figure out what’s the most important, what people who care about this niche want and how to understand them better in order to write a good article. Someone who knows the niche well, has done already most of the job.
They understand the people in it.
4. Your Niche Itself
Depending on the niche you’ve chosen, you may need more time to write each post. For example, if you review books, you have to read the books to review them. If you review electronics, you may have to test them out. Movies, you have to watch them.
5. Other Obligations
Except for your job, you could have other obligations. Hobbies, courses or kids, whom I may or may not categorise as obligations, but you do have to take care of them. Maybe another part-time job or a partner.
Of course, I’m not saying that your blog must be your #1 priority. I’m just highlighting that no matter how much essential, fun or cute it is, anything that takes you away for your blog, reduces the time you have to write.
6. How Much YOU Want It
There are different reasons that people start a blog. Some see it as a hobby, some as a business, some they want it, some they just want the money that comes with it.
As with everything, doing something half-hearted doesn’t give the same results as doing it because you LOVE it! And if you see blogging as a chore, then it’ll be extremely difficult to focus on it.
How To Decide
When you start blogging, you have to decide how often you’ll publish a post. If you’re a beginner at this, I’d say start with once a week. Or if it’s too hard, once every two weeks.
While getting better at it, start publishing more and more often until you reach maximum three times a week. If you don’t do it full-time, it’s difficult to go more than that. Even this, it’s pushing it.
But no matter how often you write, make sure you:
1. Write Quality Posts
As I have said on other posts, don’t try to make your posts perfect. You won’t be able to do it. But you should try to have good posts. Posts that help people and that give all the information you have about the topic in a way easily understandable by your readers.
2. Promote Them
Use social media, forums, other blogs, groups or anything other you can imagine to promote your posts.
Just be careful and don’t spam with links because you’ll get banned from most forums and groups. Read the rules and follow them. Maybe you’re allowed to have a link to your site on your profile. Do it! Maybe you’re allowed to link once in a while as long as you’re helpful. Do that, too!
With your social media accounts, it’s way easier because you’re allowed to post links to your site. So make sure every time you publish a new article, you also tell it to your followers.
3. Engage With Your Audience
Social media are a great way to engage with your readers. It’s something we all do every day. We see a song we like and we retweet it, we see an image on Instagram and we “like” it, we see a status update and we comment on it. We are social beings; we love talking with others.
So find the time to talk with your readers, ask their opinion on your next topic, tell them what happened to you today. This way, they’ll feel closer to you.
But I Do Have Free Time, Shouldn’t I Write?
You can do a lot of things during your free time. For example,
1. Improve Υour Posts
First of all, you can improve your posts. Again, I’m not saying they have to be perfect, but rushing through them just to have a post every day, it doesn’t do anyone a favour. Make sure they are quality posts before they get out.
2. Plan Ahead
Always be a couple of posts ahead. If an emergency strikes out, you should be prepared that you may not be able to write for a week or even more. I know bloggers who are prepared for a month ahead or so. If your posts aren’t time-sensitive and I guess a lot of them aren’t, make sure to be ahead as much as you can.
3. Don’t Get Exhausted
It may seem easy in the beginning, but after some months, the first enthusiasm goes away. I’m not saying you won’t be happy working on your blog, but you won’t be able to work all day, especially if you don’t have a lot of returning visitors to motivate you to write more.
After starting to have people coming back to your site because they really like it – and you, too! – then they add to your motivation with their kind words. Knowing you help people is always a nice incentive. 🙂
So yeah, the conclusion is that you should post as often as you can, as long as you have good posts and the time to promote them right. If you just want a number, my answer is once a week. See how it goes for your schedule and adapt accordingly.
Let me know how often you publish posts and how it works for you. If you have any questions, I’d be happy to answer!
Any suggestions are always welcome, so tell me about topics you’d like me to write. And if you liked this, check out some productivity tips for bloggers. I think you’ll find them useful!
See you next time!